How many of us bemoan how well our websites are functioning? Whether they’re functioning at all or doing the job we expect them to? With the vast majority of companies found online and a large percentage of consumers searching for services and products via search engines, it’s crucial that our websites are well-constructed and easy to find.
This month, we’re returning to the subject of the online universe, following a great session earlier this year with members Aoife Porter (Bua Marketing), Marie Brouder (Brouder Design) and Sue Bourke (Digital Cascade Ireland).
Considering the wealth of expertise within our membership, we know just the lady to ask – and for November’s #SWIBNTuesday, we’ll be hearing from Carolin Collins of inTandem Web Design. Qualified with an MBS in Management Information Systems as well as a B.Sc. in Management (and dabbling in Ceramics and Sculpture) and with 12 years of work experience in training, management consulting (Accenture and PwC) and IT management, in 2008 she realised it was time for a change and decided to retrain in order to set up her own business! Web Design allows Carolin to combine her business, technical and creative skills into one package and she hasn’t looked back since! In recent years, Carolin has added training and mentoring services to her offering, facilitating programmes on behalf of a number of Local Enterprise Offices as well as Leitrim Development Company, Roscommon LEADER, New Frontiers and WestBIC. Technically, she specialises in MODX CMS, Prestashop ecommerce software as well as WordPress.
Carolin’s SWIBN presentation will focus on Website Optimisation both from a technical as well as design point-of-view. She will base the session on her Website Review Clinic framework which she has been carrying out for various LEO’s over the past 5 years. The session will provide you with plenty of hands-on tips about how you can improve the performance of your website without spending any money where at all possible. It will follow on from Aoife Porter’s insightful presentation about Keywords and show you how and where to implement these throughout your site as well as many other, simple optimisation tricks. Carolin will also spend some time elaborating on Marie Brouder’s very useful presentation on image copyright.
Don’t miss out on Carolin’s invaluable expertise, book your spot now!