Female entrepreneurs and budding businesswomen from across Sligo are being encouraged to look to the future and register for this year’s National Women’s Enterprise Day after the line up for the event was announced. The Local Enterprise Office (LEO) initiative, now in its 15 th year, will be hosted by founder and broadcaster Aine Kerr.

Traditionally National Women’s Enterprise Day has taken place locally with Sligo putting on events for female businesswomen across the county/area and those who may have a business idea they want to get off the ground. However, the event went online in 2020 due to restrictions and will take place online again this year.

The free event, titled “Build The Future”, takes place online on the 7 th October and will feature some of Ireland’s best known female entrepreneurs including the likes of Aimee Connolly of Sculpted by Aimee, Rachel Doyle of The Arboretum and Sharon Keegan of Peachy Lean, who was recently supported on Dragon’s Den UK.

The day’s programme will cover a whole host of areas on how to build the future of a business covering topics like, how to get started, internationalization, finding new markets, trading effectively online, sustainability and innovation. This will be coupled with breakout rooms for networking and a host of one-to- one advice clinics for any business issues.

New figures released by the Local Enterprise Offices, who are funded by the Government of Ireland and supported by Enterprise Ireland and the Local Authorities, have shown that the amount of women engaging in entrepreneurship and business supports continues to rise.

In 2020 over 47,000 women engaged in training and upskilling with their Local Enterprise Office. This was a huge jump on 2019 as 23,466 female entrepreneurs took part in training that year. In 2020, 50% more females engaged in training and upskilling with their Local Enterprise Office than their male counterparts (30,000).

Other participants on the day include Gerry Duffy who will be conducting an energizing session, JennyMelia and Sheelagh Daly from Enterprise Ireland on Internationalisation and New Markets, Entrepreneurs Academy’s Noel Davidson on creating connections, Designer Aoife McNamara on starting a business and
a host of others covering all sorts of topics from finance to trading online.

Those looking to attend National Women’s Enterprise Day can find more information and register for free HERE and join the conversation online using the hashtag #NWED.

SWIBN September Event – Workplace Conflict and How Mediation Can Help

Hello Ladies!

For this month’s SWIBN main event we’ll be joined by Sabine Walsh, Co-founder and Head of Learning, Mediator Academy.

This presentation will identify some of the common causes of workplace conflict and how mediation, in different forms and situations, can help address it. Among topics it will cover are:

  • Why workplace conflict is normal;
  • How not to be afraid of conflict in the workplace;
  • How a third party can help;
  • Different processes for different situations.

It will also make some suggestions on how to implement mediation policies in the workplace and point participants in the direction of further information and learning.

Sabine is Co-founder of Mediator Academy, the innovative online education company, and is focused on our learning design, curriculum development and academic integration of our products into higher education. Prior to joining the team at Mediator Academy, Sabine was a practicing solicitor, full-time mediator and passionate educator.

She is an academic writer and commentator on dispute resolution and is co-editor of the EU Mediation Handbook (Kluwer). She completed a 3-year term as President of the MII, Irelands national mediation body and during her term as President was instrumental in helping get Ireland’s Mediation Act 2017 across the line.

Register for FREE by clicking HERE.

SWIBN July Event – SWIBN Summer Social!

Hello Ladies!

It’s that time of year for the SWIBN Summer Social! On the 27th July at 7pm, we’ll be visiting the Sligo Oyster Experience where we’ll learn all about Sligo’s ancient seafood from owner Aisling Kelly.

On the evening we will:

– Get exclusive access to a long established working oyster farm producing delicious oysters

– Learn about the care, craft and expertise that goes into growing Sligo Bay Oysters

– Complete the experience by enjoying oysters by the shore with a local craft beer, bubbles and refreshments (for those who don’t want any oysters, there will be plenty of alternative food available)

– Full details (including precise meeting location in Strandhill) will be provided to all registrants before the event

Please Note:

– The cost of the Sligo Oyster Experience is normally €45, however exclusively for SWIBN members, you pay only €30.

– Bookings are non-refundable if cancelled after 2 p.m. on Monday 26th July 2021.

Book by clicking HERE.

SWIBN June Event – 3 Lead Gen Strategies to Attract the Clients You Want

Hello Ladies!

On June 29th at 7pm we’ll be virtually joined by Digital Marketing Consultant Susan Humphreys. During this talk, Susan will take you through 3 powerful lead generation strategies that you can easily implement straight away to start attracting the clients your business really needs.

You will walk away with:

  • Knowing how to craft a powerful and distinctive message that speaks directly to your audience.
  • The keys to optimising your digital profiles so they stand out from your competitors so your audience immediately knows who you are, what your offer is and what benefits they will get from working with you.

And finally, Susan will take you through the fundamentals of creating a bulletproof nurture system that will convert leads into revenue, over and over.

She will also give away two super useful resources to support you with your marketing and increase your revenue.

About Susan: Susan Humphreys is a Digital Marketing Consultant and Speaker based in the mid-west of Ireland and is the owner and founder of The company was set up in 2019 with one vision in mind – helping her small business owners and entrepreneurs a faster and more powerful path to attracting the clients that need them most. You will find Susan speaking on virtual (and soon live stages), delivering training weekdays and fulfilling her fulltime passion with horse-riding at weekends.

RSVP can be done by clicking HERE. Please RSVP before 2pm on Monday 28th June.

SWIBN May Event – Virtual Networking Session

Hello Ladies!

We don’t know about you but one of the main things we’re missing from our in person meetings in the chance to properly network with our fellow SWIBNers. For this reason, our next SWIBN meeting will be a Virtual Networking Event!

On Tuesday 25th May at 7pm there will be lots of opportunities to reconnect with friends, colleagues and potential business connections. If you’ve been feeling particularly disconnected from the networking side of business recently, this will be the perfect opportunity to get back into the swing of things before everything starts opening up again.

We will send a link to the zoom meeting to anyone who registers for the event by Monday 24 May at 2pm. Registration is FREE once done by clicking HERE. We can’t wait to see you there!

SWIBN April Event – We’re All Leaders, But What Sort Are You?

Hello Ladies!!

It’s time for our monthly main SWIBN event! On Tuesday 27th April we’ll be joined by Finola Howe who’ll be talking all things leadership.

Finola’s talk will start off by looking at the broad umbrella of leadership and will then explore the topics of: bright and dark sides of leadership, leadership in business, leadership styles and traits/behaviours, and finally, gender and leadership.

About Finola:

With 25 years industry experience, holding various Engineering, Management and Senior Executive leadership positions, Finola has extensive experience in leading and developing individuals and teams. Leadership has been a topic of interest to her since starting her 1st team management role over 20 years ago. Over years of leading global teams and large organisations both in international locations and in Ireland, she became immersed in the psychology behind motivating individuals and teams to excel, and understanding the various styles of leadership that successful leaders employ. This became a focus for further academic studies and research, and in 2012 set she set up Danu Consulting, working with organisations to transfer learnings through leadership training, executive coaching and facilitated workshops. She currently spends her working life between Danu Consulting clients and with IT Sligo, as a primary interface between Industry and the Institution.

Finola holds a B Eng. (Hons) in Mechanical Engineering and Diploma in Industrial Studies from the University of Ulster, Northern Ireland. She holds an executive MBA from Columbia University Business School, New York and an MSc in Work and Organisational Behaviour from Dublin City University. She is an accredited Mediator specialising in workplace mediation and working with senior leadership teams to create alignment and develop team dynamics, is an Executive Coach and member of the Association for Coaches, and has qualifications in Psychometric Ability and Personality testing.


SWIBN March Event – Members’ Soapbox

Hello Ladies!!

For this month’s SWIBN event, we’ll  be hosting our annual Member’s Soapbox night. On the 30th March at 7pm, 6 SWIBNers will be virtually presenting their businesses to us. This will be a great opportunity to learn more about your fellow SWIBNers and to create some good business connections. During the pandemic, it’s more important than ever to nurture and grow our networks, and this night will be the perfect opportunity to do just that.

You can RSVP for FREE by clicking HERE.

SWIBN February Event – Building Better Business Habits

Hello Ladies!

On the 23rd February at 7pm we’ll be virtually joined by Lynsey Hanratty who will be giving us tips on how to better our business habits.

The Building Better Business Habits workshop will provide tips on how to focus on the right tasks as you build your business and importance of developing good habits to combat overwhelm and procrastination. This workshop will help clear the cobwebs and give you renewed focus and motivation as you navigate your ever-changing business world.

During the workshop, Lynsey will discuss:

  • The one thing you need to do every week before planning out your business tasks
  • The most important thing to focus on in your business without fail
  • The one thing that will free up more time to work on your business than anything
  • else!
  • The most important productivity tip you can use for your business
  • The one thing you can’t do without as you build your business

If you want to learn ways to serve more clients, create more profit and improve your focus and strategy as you and your business emerge from lockdown 3.0, then this workshop is for you!

About Lynsey:

Lynsey Hanratty is a business coach and mentor for female entrepreneurs and a writer, podcaster and speaker. Lynsey’s mission in life is to help female entrepreneurs like you create a business that excites you and nurtures your talents and ambitions. She does this by developing your message, mission and mindset in business through tailored strategy, laser focus and a mindset overhaul. The result is a boost to your planning, productivity and positivity, resulting in a more meaningful and profitable business. Lynsey’s coaching style is a mixture of life and business coaching, helping you get the right blend of work/life balance at any stage of your business. If you want to know more about

Lynsey’s work you can find her on Instagram @lynsey_hanratty, and on her website at Her weekly podcast – Your Mission, Your Message and Your Mindset in Business is also found on Spotify, Apple Podcasts and Amazon Music.

RSVP is free until 2pm on Monday 22nd February and can be done by clicking HERE. SWIBNers who register will receive the zoom link after this.

SWIBN January Event – Networking All Night Long!

Happy New Year Ladies! After a very tough 2020 for all, hopefully 2021 will bring better fortunes.

As I’m sure you know, the MO of SWIBN is to create new business connections between businesswomen in Sligo. Though we can’t make these connections in person right now, we can make them via everyone’s current best friend – Zoom! On Tuesday 26th January at 7pm, we’ll be hosting an online networking session, during which you can get to know your fellow SWIBNers better, and hopefully make some great business connections!

If you know someone who you think would benefit from being a SWIBN member, this is the perfect night for them to join us! As ever, RSVP is free and can be done by clicking HERE.

We can’t wait to see you then!

SWIBN Christmas Party

Hello Ladies!

This is your final chance to register for the SWIBN Christmas Party!

It’s the most wonderful time of  the year, in what’s been one of the toughest years in memory. 2020 hasn’t been easy for anyone, but on the 22nd December at the SWIBN Christmas party, we’d love to raise a glass to the happy memories of the year, while heralding in better fortune for 2021.

Though this year’s party is virtual, it promises to be no less fun as previous years! There will be loads of networking opportunities, as well as a 2020 Word Bingo (drinking game version optional!), with prizes for the winner/s.

So dust off your flashing bauble earrings, put on your best Christmas jumper and we’ll see you on the 22nd!

To register for this free online event, click HERE.