SWIBN January Event – How to Boost Social Media Marketing Sales in 2022

Happy New Year Ladies!

New Year, new SWIBN monthly event taking place at 7pm on the 25th January!

In this 30 minute workshop, best-selling Social Media Author, Louise McDonnell, will outline how to boost organic and paid marketing results on Instagram, Facebook, Tiktok, YouTube, & LinkedIn. Learn what you need to do in 2022 to increase sales and leads from social media. Louise runs a social media agency and is founder of Sell on Social Media Academy. She knows the pitfalls to avoid and the tactics which will get results fast. Kickstart your social media marketing in 2022 by attending this event.

Louise McDonnelll is a social media strategist, author, & trainer based in Enniscrone, Co. Sligo. She has been voted one of the world’s Top 50 Facebook Marketing Bloggers by Feedspot, and listed as one of the Top 108 Digital Marketing Experts Worth Following by Springboard.com. She has also been listed as one of the Top 10 Worldwide Facebook Experts by Blogger Local. Louise is the founder of Sell On Social Media Academy – an online academy for business owners that want to learn how to use social media more effectively to drive business sales. She has just launched her “2022 Social Media Planner& Guide” on Amazon and already it is on the bestsellers list.

RSVP for free HERE!

SWIBN Christmas Event – West Side Story

Come Celebrate with SWIBN!

Its been another long year, and SWIBN would like to celebrate the festive season with you in a fun, safe and responsible way.

West Side Story is on at the Sligo Omniplex from 8pm on Tuesday 14 December. If you would like to join us for a socially distanced night out at the movies, please book your tickets online at www.omniplex.ie/cinema/sligo before the event.

Subject to any changes to government rules, some of you might also like to meet up for a quick pre-theatre drink. Unless the situation changes, Oonagh & I will be in the Glasshouse from 7pm, if anyone would like to pop in and join us.

Wishing everyone a safe and happy festive season and looking forward to seeing you all again really soon.

SWIBN November Event – Boost Your Business with Hidden Networks – The Alumni Way

Hello Ladies!

We’re so excited for this month’s SWIBN event where we’ll be joined by Dr. Maria Gallo to talk about boosting our business networks – the alumni way!

How can your hidden networks enhance your business? In this energising session, Dr. Maria Gallo, author of The Alumni Way: Building Lifelong Value from Your University Investment, reveals how your shared life experiences are precious networks to enhance your business. Maria believes we each have an enriching, powerful network. During this session, you will gain practical tips and strategies to build and foster your network. By demystifying the alumni term, Maria will take you and your business on a journey to thinking creatively about your connections from life, for life.


Maria is the founder of KITE- Keep in Touch Education Ltd that offers speaking engagements, workshops and research services on the power of alumni and diaspora networks. Passionate about alumni potential, she has over 20 years of higher education leadership experience in both Canada and Europe, including recently at St Angela’s College, Sligo. Alongside her social enterprise, Maria is a TEDx Speaker and a Visiting Research Fellow at the Centre of Social Innovation- Trinity Business School, Trinity College Dublin.

Those that attend the session will receive a discount code of 30% on the purchase of The Alumni Way book.

Register for FREE by clicking HERE


Female entrepreneurs and budding businesswomen from across Sligo are being encouraged to look to the future and register for this year’s National Women’s Enterprise Day after the line up for the event was announced. The Local Enterprise Office (LEO) initiative, now in its 15 th year, will be hosted by founder and broadcaster Aine Kerr.

Traditionally National Women’s Enterprise Day has taken place locally with Sligo putting on events for female businesswomen across the county/area and those who may have a business idea they want to get off the ground. However, the event went online in 2020 due to restrictions and will take place online again this year.

The free event, titled “Build The Future”, takes place online on the 7 th October and will feature some of Ireland’s best known female entrepreneurs including the likes of Aimee Connolly of Sculpted by Aimee, Rachel Doyle of The Arboretum and Sharon Keegan of Peachy Lean, who was recently supported on Dragon’s Den UK.

The day’s programme will cover a whole host of areas on how to build the future of a business covering topics like, how to get started, internationalization, finding new markets, trading effectively online, sustainability and innovation. This will be coupled with breakout rooms for networking and a host of one-to- one advice clinics for any business issues.

New figures released by the Local Enterprise Offices, who are funded by the Government of Ireland and supported by Enterprise Ireland and the Local Authorities, have shown that the amount of women engaging in entrepreneurship and business supports continues to rise.

In 2020 over 47,000 women engaged in training and upskilling with their Local Enterprise Office. This was a huge jump on 2019 as 23,466 female entrepreneurs took part in training that year. In 2020, 50% more females engaged in training and upskilling with their Local Enterprise Office than their male counterparts (30,000).

Other participants on the day include Gerry Duffy who will be conducting an energizing session, JennyMelia and Sheelagh Daly from Enterprise Ireland on Internationalisation and New Markets, Entrepreneurs Academy’s Noel Davidson on creating connections, Designer Aoife McNamara on starting a business and
a host of others covering all sorts of topics from finance to trading online.

Those looking to attend National Women’s Enterprise Day can find more information and register for free HERE and join the conversation online using the hashtag #NWED.

SWIBN September Event – Workplace Conflict and How Mediation Can Help

Hello Ladies!

For this month’s SWIBN main event we’ll be joined by Sabine Walsh, Co-founder and Head of Learning, Mediator Academy.

This presentation will identify some of the common causes of workplace conflict and how mediation, in different forms and situations, can help address it. Among topics it will cover are:

  • Why workplace conflict is normal;
  • How not to be afraid of conflict in the workplace;
  • How a third party can help;
  • Different processes for different situations.

It will also make some suggestions on how to implement mediation policies in the workplace and point participants in the direction of further information and learning.

Sabine is Co-founder of Mediator Academy, the innovative online education company, and is focused on our learning design, curriculum development and academic integration of our products into higher education. Prior to joining the team at Mediator Academy, Sabine was a practicing solicitor, full-time mediator and passionate educator.

She is an academic writer and commentator on dispute resolution and is co-editor of the EU Mediation Handbook (Kluwer). She completed a 3-year term as President of the MII, Irelands national mediation body and during her term as President was instrumental in helping get Ireland’s Mediation Act 2017 across the line.

Register for FREE by clicking HERE.

SWIBN July Event – SWIBN Summer Social!

Hello Ladies!

It’s that time of year for the SWIBN Summer Social! On the 27th July at 7pm, we’ll be visiting the Sligo Oyster Experience where we’ll learn all about Sligo’s ancient seafood from owner Aisling Kelly.

On the evening we will:

– Get exclusive access to a long established working oyster farm producing delicious oysters

– Learn about the care, craft and expertise that goes into growing Sligo Bay Oysters

– Complete the experience by enjoying oysters by the shore with a local craft beer, bubbles and refreshments (for those who don’t want any oysters, there will be plenty of alternative food available)

– Full details (including precise meeting location in Strandhill) will be provided to all registrants before the event

Please Note:

– The cost of the Sligo Oyster Experience is normally €45, however exclusively for SWIBN members, you pay only €30.

– Bookings are non-refundable if cancelled after 2 p.m. on Monday 26th July 2021.

Book by clicking HERE.

SWIBN June Event – 3 Lead Gen Strategies to Attract the Clients You Want

Hello Ladies!

On June 29th at 7pm we’ll be virtually joined by Digital Marketing Consultant Susan Humphreys. During this talk, Susan will take you through 3 powerful lead generation strategies that you can easily implement straight away to start attracting the clients your business really needs.

You will walk away with:

  • Knowing how to craft a powerful and distinctive message that speaks directly to your audience.
  • The keys to optimising your digital profiles so they stand out from your competitors so your audience immediately knows who you are, what your offer is and what benefits they will get from working with you.

And finally, Susan will take you through the fundamentals of creating a bulletproof nurture system that will convert leads into revenue, over and over.

She will also give away two super useful resources to support you with your marketing and increase your revenue.

About Susan: Susan Humphreys is a Digital Marketing Consultant and Speaker based in the mid-west of Ireland and is the owner and founder of MarketEdge.ie. The company was set up in 2019 with one vision in mind – helping her small business owners and entrepreneurs a faster and more powerful path to attracting the clients that need them most. You will find Susan speaking on virtual (and soon live stages), delivering training weekdays and fulfilling her fulltime passion with horse-riding at weekends.

RSVP can be done by clicking HERE. Please RSVP before 2pm on Monday 28th June.

SWIBN May Event – Virtual Networking Session

Hello Ladies!

We don’t know about you but one of the main things we’re missing from our in person meetings in the chance to properly network with our fellow SWIBNers. For this reason, our next SWIBN meeting will be a Virtual Networking Event!

On Tuesday 25th May at 7pm there will be lots of opportunities to reconnect with friends, colleagues and potential business connections. If you’ve been feeling particularly disconnected from the networking side of business recently, this will be the perfect opportunity to get back into the swing of things before everything starts opening up again.

We will send a link to the zoom meeting to anyone who registers for the event by Monday 24 May at 2pm. Registration is FREE once done by clicking HERE. We can’t wait to see you there!

SWIBN April Event – We’re All Leaders, But What Sort Are You?

Hello Ladies!!

It’s time for our monthly main SWIBN event! On Tuesday 27th April we’ll be joined by Finola Howe who’ll be talking all things leadership.

Finola’s talk will start off by looking at the broad umbrella of leadership and will then explore the topics of: bright and dark sides of leadership, leadership in business, leadership styles and traits/behaviours, and finally, gender and leadership.

About Finola:

With 25 years industry experience, holding various Engineering, Management and Senior Executive leadership positions, Finola has extensive experience in leading and developing individuals and teams. Leadership has been a topic of interest to her since starting her 1st team management role over 20 years ago. Over years of leading global teams and large organisations both in international locations and in Ireland, she became immersed in the psychology behind motivating individuals and teams to excel, and understanding the various styles of leadership that successful leaders employ. This became a focus for further academic studies and research, and in 2012 set she set up Danu Consulting, working with organisations to transfer learnings through leadership training, executive coaching and facilitated workshops. She currently spends her working life between Danu Consulting clients and with IT Sligo, as a primary interface between Industry and the Institution.

Finola holds a B Eng. (Hons) in Mechanical Engineering and Diploma in Industrial Studies from the University of Ulster, Northern Ireland. She holds an executive MBA from Columbia University Business School, New York and an MSc in Work and Organisational Behaviour from Dublin City University. She is an accredited Mediator specialising in workplace mediation and working with senior leadership teams to create alignment and develop team dynamics, is an Executive Coach and member of the Association for Coaches, and has qualifications in Psychometric Ability and Personality testing.


SWIBN March Event – Members’ Soapbox

Hello Ladies!!

For this month’s SWIBN event, we’ll  be hosting our annual Member’s Soapbox night. On the 30th March at 7pm, 6 SWIBNers will be virtually presenting their businesses to us. This will be a great opportunity to learn more about your fellow SWIBNers and to create some good business connections. During the pandemic, it’s more important than ever to nurture and grow our networks, and this night will be the perfect opportunity to do just that.

You can RSVP for FREE by clicking HERE.