SWIBN June Event: Overcoming Limitations in the Workplace

Hello Ladies!

It’s time for June’s SWIBN main event. This in person event will be taking place on the 28th June and will be all about overcoming limitations in the workplace. And who better to talk to us about this than entrepreneurship and innovation expert, Helena Deane.

During the session we’ll cover the ’7 Lessons on overcoming Limitations in your Work Life’:

  1. You don’t know what you don’t know
  2. Virtual insanity
  3. Imposter Syndrome as a myth?
  4. Breaking the Barriers
  5. The value of your work
  6. Asking for money
  7. 5 Tips for Business Planning

Helena Deane is an Entrepreneurship and Innovation expert, with over 20+ years of international markets experience and 10+ years of exposure to start-ups and SMEs. Through her work, she promotes and supports funding and investment, across multiple sectors. Helena dedicates a lot of her time to the promotion and enhancement of gender equality in entrepreneurship, including incorporation of gender sensitivity in business support delivery. She is also very active and knowledgeable in the field of European projects and European funding across a range of topics, combined with a variety of engagements pertaining to sustainability as interpreted by the 17 UN SDGs, circular economy and climate.

Register for FREE by clicking HERE.

SWIBN May Event: The Art of Self Promotion

Hello Ladies!

For May’s SWIBN we’ll be hosting a workshop on self promotion – a hugely important part of running a successful business. The workshop will be hosted by confidence coach Nicola McGuinness.

During the workshop Nicola will talk about:

  • her career journey from the public sector to starting her own business during the pandemic
  • her work with the global organisation ‘Lean In’
  • how self-promotion is crucial to your career growth
  • what you can do to grow your self-belief to create your own personal brand
  • Q&A

RSVP is FREE and can be done by clicking THIS LINK.

This workshop will be held in person in the Glasshouse Hotel and online. We shall be emailing attendees after 2pm on Monday 30th May to seek confirmation of how they’ll be attending.

SWIBN April Event – Members Soapbox 2022

For this month’s SWIBN event, we’ll  be hosting our annual Member’s Soapbox night! For the night, we’re on the lookout for 4-6 SWIBNers to virtually present their businesses to us on the 26th April. Each speaker will get 15 minutes to tell us all about their business. There’s plenty of space to be extra creative with your online presentations – the more creative, the better! This is the perfect opportunity to increase awareness of your business and even make a sale or two. If you’re interested in presenting, please email fionaswibn@gmail.com. Places will be given out on a first come, first served basis.


For those who want to attend but not present, you can RSVP HERE!

SWIBN March Event – Fashion Master Class with Maria Carton

Hello Ladies!

We have a very special visitor planned for our March event – stylist Maria Carton! On the 29th March at 7pm Maria will be joining SWIBN to teach us all things fashion and how to dress best for our body types. Workshop schedule is below:

  • Learn how to dress for your shape
  • How to achieve your own style
  • Getting structure into your wardrobe
  • Outfit building and styling
  • Must have wardrobe staples
  • How to shop successfully
  • Fast Fashion
  • Q&A

This event is totally free and you can register by clicking HERE.

About Maria:

Maria lives with her 14 year old son Martin in Roscommon, Ireland. She has enjoyed fashion for as long as she can remember. Buying Vogue magazine aged 13 years and pouring over the pages for hours. Where people saw ads, she saw fashion, she saw themes, she saw trends, she always knew fashion was her calling. She has worked in fashion retail management for over 30 years, from Dublin to London to Galway with High- end fashion retailers like Brown Thomas, Armani, Harrods, Jaeger and Selfridges

Working and learning with the best in the industry was a must for her. To appreciate fabrics, understand fit and cut, this is the detail that differentiates a great outfit. With an innate love and understanding of fashion, she returned home to Castlecoote in Roscommon, to take a position with Carraig Donn before setting up her own fashion advisory service in January 2019.

With a lifetime of knowledge and experience, she wanted to give back. Sharing the tricks of the trade, the do’s and don’ts and helping women find their own style.

Maria’s business is already evolving from offering Fashion Master Classes, Wardrobe Makeovers and Personal Shopping to working closely with the Dept of Environment promoting sustainability in schools, revamping outdated Boutiques to giving afternoon Hen Party Fashion Master Classes in the G Hotel.

SWIBN February Event – Networking All Night Long

Hello Ladies!

We are so thrilled to announce that we will be making a long awaited return to in person events on 22nd February! At 7pm in the Glasshouse Hotel we’ll be doing some networking all night long (or at least until 9pm!).

At the event we’ll be hosting some informal and facilitated networking activities to enable SWIBNers to make some all important business connections. It’ll be so special having everyone in the same room again and hopefully it’ll be the start of some great new business relationships.

If you know someone who you think would benefit from being a SWIBN member, this is the perfect night to invite them along! As ever, RSVP is free once done by clicking HERE.

We can’t wait to see you then – it’s been too long!

SWIBN January Event – How to Boost Social Media Marketing Sales in 2022

Happy New Year Ladies!

New Year, new SWIBN monthly event taking place at 7pm on the 25th January!

In this 30 minute workshop, best-selling Social Media Author, Louise McDonnell, will outline how to boost organic and paid marketing results on Instagram, Facebook, Tiktok, YouTube, & LinkedIn. Learn what you need to do in 2022 to increase sales and leads from social media. Louise runs a social media agency and is founder of Sell on Social Media Academy. She knows the pitfalls to avoid and the tactics which will get results fast. Kickstart your social media marketing in 2022 by attending this event.

Louise McDonnelll is a social media strategist, author, & trainer based in Enniscrone, Co. Sligo. She has been voted one of the world’s Top 50 Facebook Marketing Bloggers by Feedspot, and listed as one of the Top 108 Digital Marketing Experts Worth Following by Springboard.com. She has also been listed as one of the Top 10 Worldwide Facebook Experts by Blogger Local. Louise is the founder of Sell On Social Media Academy – an online academy for business owners that want to learn how to use social media more effectively to drive business sales. She has just launched her “2022 Social Media Planner& Guide” on Amazon and already it is on the bestsellers list.

RSVP for free HERE!

SWIBN Christmas Event – West Side Story

Come Celebrate with SWIBN!

Its been another long year, and SWIBN would like to celebrate the festive season with you in a fun, safe and responsible way.

West Side Story is on at the Sligo Omniplex from 8pm on Tuesday 14 December. If you would like to join us for a socially distanced night out at the movies, please book your tickets online at www.omniplex.ie/cinema/sligo before the event.

Subject to any changes to government rules, some of you might also like to meet up for a quick pre-theatre drink. Unless the situation changes, Oonagh & I will be in the Glasshouse from 7pm, if anyone would like to pop in and join us.

Wishing everyone a safe and happy festive season and looking forward to seeing you all again really soon.

SWIBN November Event – Boost Your Business with Hidden Networks – The Alumni Way

Hello Ladies!

We’re so excited for this month’s SWIBN event where we’ll be joined by Dr. Maria Gallo to talk about boosting our business networks – the alumni way!

How can your hidden networks enhance your business? In this energising session, Dr. Maria Gallo, author of The Alumni Way: Building Lifelong Value from Your University Investment, reveals how your shared life experiences are precious networks to enhance your business. Maria believes we each have an enriching, powerful network. During this session, you will gain practical tips and strategies to build and foster your network. By demystifying the alumni term, Maria will take you and your business on a journey to thinking creatively about your connections from life, for life.


Maria is the founder of KITE- Keep in Touch Education Ltd that offers speaking engagements, workshops and research services on the power of alumni and diaspora networks. Passionate about alumni potential, she has over 20 years of higher education leadership experience in both Canada and Europe, including recently at St Angela’s College, Sligo. Alongside her social enterprise, Maria is a TEDx Speaker and a Visiting Research Fellow at the Centre of Social Innovation- Trinity Business School, Trinity College Dublin.

Those that attend the session will receive a discount code of 30% on the purchase of The Alumni Way book.

Register for FREE by clicking HERE


Female entrepreneurs and budding businesswomen from across Sligo are being encouraged to look to the future and register for this year’s National Women’s Enterprise Day after the line up for the event was announced. The Local Enterprise Office (LEO) initiative, now in its 15 th year, will be hosted by founder and broadcaster Aine Kerr.

Traditionally National Women’s Enterprise Day has taken place locally with Sligo putting on events for female businesswomen across the county/area and those who may have a business idea they want to get off the ground. However, the event went online in 2020 due to restrictions and will take place online again this year.

The free event, titled “Build The Future”, takes place online on the 7 th October and will feature some of Ireland’s best known female entrepreneurs including the likes of Aimee Connolly of Sculpted by Aimee, Rachel Doyle of The Arboretum and Sharon Keegan of Peachy Lean, who was recently supported on Dragon’s Den UK.

The day’s programme will cover a whole host of areas on how to build the future of a business covering topics like, how to get started, internationalization, finding new markets, trading effectively online, sustainability and innovation. This will be coupled with breakout rooms for networking and a host of one-to- one advice clinics for any business issues.

New figures released by the Local Enterprise Offices, who are funded by the Government of Ireland and supported by Enterprise Ireland and the Local Authorities, have shown that the amount of women engaging in entrepreneurship and business supports continues to rise.

In 2020 over 47,000 women engaged in training and upskilling with their Local Enterprise Office. This was a huge jump on 2019 as 23,466 female entrepreneurs took part in training that year. In 2020, 50% more females engaged in training and upskilling with their Local Enterprise Office than their male counterparts (30,000).

Other participants on the day include Gerry Duffy who will be conducting an energizing session, JennyMelia and Sheelagh Daly from Enterprise Ireland on Internationalisation and New Markets, Entrepreneurs Academy’s Noel Davidson on creating connections, Designer Aoife McNamara on starting a business and
a host of others covering all sorts of topics from finance to trading online.

Those looking to attend National Women’s Enterprise Day can find more information and register for free HERE and join the conversation online using the hashtag #NWED.

SWIBN September Event – Workplace Conflict and How Mediation Can Help

Hello Ladies!

For this month’s SWIBN main event we’ll be joined by Sabine Walsh, Co-founder and Head of Learning, Mediator Academy.

This presentation will identify some of the common causes of workplace conflict and how mediation, in different forms and situations, can help address it. Among topics it will cover are:

  • Why workplace conflict is normal;
  • How not to be afraid of conflict in the workplace;
  • How a third party can help;
  • Different processes for different situations.

It will also make some suggestions on how to implement mediation policies in the workplace and point participants in the direction of further information and learning.

Sabine is Co-founder of Mediator Academy, the innovative online education company, and is focused on our learning design, curriculum development and academic integration of our products into higher education. Prior to joining the team at Mediator Academy, Sabine was a practicing solicitor, full-time mediator and passionate educator.

She is an academic writer and commentator on dispute resolution and is co-editor of the EU Mediation Handbook (Kluwer). She completed a 3-year term as President of the MII, Irelands national mediation body and during her term as President was instrumental in helping get Ireland’s Mediation Act 2017 across the line.

Register for FREE by clicking HERE.