Demystifying Innovation for SME’s

Toby Scott www.pentacle.ie, created a practical 90 minute workshop for members. He focussed on cutting edge innovation techniques that could be applied to small businesses, immediately. Toby is a proponent of User Centred Design thinking and his skills were well matched to members, who are mainly in service businesses. He challenged members to try out new ‘customer experience’ tools and used everyday examples to build the group’s observation skills – did you ever stop to think about how you eat a yoghurt?


identify-observe-involve-try – Toby’s mantra for successful user-centred innovation.

Thanks for your feedback:
To see my business from customers’ eyes;
I haven’t learned to observe people that come into my shop and perhaps notice what they do;


By Amanda Scott Facilitator